/ˈfluːɪd/

towards an inclusive fashion retail

by Thomas Balestan
www.thomasbalestan.com
/ˈfluːɪd/ is a project that explores the retail part of the fashion world. By creating an inclusive shopping experience, this project aims to escape the binary world of clothing stores. Working with second-hand pieces, the goal is not to create new garments, but to give everyone access to the full spectrum of clothes. In that way, /ˈfluːɪd/ aspires to provide a safe place which inspires self-expression and stimulates individuality as well as a sense of togetherness.

Fluidity being the core concept, the proposal addresses different matters, such as gender, size and audacity. To implement gender fluidity, there is no gender categorization, but the clothes are sorted by colors only. Getting rid of the existing labels and producing a new flexible size chart initiate a personalized experience and harmonize the systems between the different brands. Designing /ˈfluːɪd/ is designing both an experience and a physical space, to provide a place which encourages anyone to express themself in public and be more daring, in their own way.

The goal is to create a safe place that stimulates self-expression and opens a discussion about the fashion retail industry and gender expression.